Today, the retail industry is facing immense competition from the new digital channels, like e-commerce, m-commerce and social media. Customers are more informed, tech savvy and demands quick and better services. These new dynamics has imposed huge challenges to retail industry in terms of customer services as well as operations and supply chain.

Some of the major challenges faced by Retail industry are:

  Quick adaptability to rapidly changing market trends

  Meet ever increasing customers’ expectations

  Need to get right price with increased consumer price-awareness

  Intense market competition with a risk to be substituted with another vendor

  Change in consumer buying pattern with increased expectation for quality service at competitive price

Over tackle these challenges, Information Technology has a very crucial role to play in overall retail industry operations, supply chain and sales & service of retail industry.